78PLATINUM tees by Alex Hocking is an up and coming Australian casual wear youth orientated fashion brand known for its graphic over sized t-shirt and tank tops. Founded in 2010 by fashion photographer and stylist Alex Blake Hocking 78PLATINUM tees has captured a vibrant youthful audience with its statement prints and interchangeable looks now worn by a global following of trend setters and fashionistas.

Collection01 is a dream. A fantasy. It’s alluring, it’s seductive. It’s scary, but it’s sexy. It’s an illusion of the mind and it’s a reality of the heart. It’s your best friend, but you worst enemy. Collection01 is a deep in-depth look at life. The good, the bad and the just plain insane – we’ve covered it all!